New York State of Mind: PUMA Clyde | A History of Basketball In Fifteen Sneakers

In this episode, Russ and Lang dive deep into the tale of Puma’s quest to conquer the sports world. Puma ambitiously chased after every big-shot athlete on the scene, but most of these athletes played sports with cleats or spikes, making it a real head-scratcher for Puma to sell their shoe.
Enter Clyde, the shoe that catapulted the Puma brand into the limelight despite the fact it was priced at double the rate of its competitors.