The Low-Cut Theory: Nike Zoom Kobe IV | A History of Basketball in Fifteen Sneakers

Lang and Russ share their favorite stories about Kobe Bryant photoshoots they’ve worked with him as they look at his impact in the game of basketball and sneakers.
Kobe initially rocked the three stripes with Adidas, but their paths diverged after a few years. Fast forward to the split, and Kobe’s free agency was a basketball frenzy as companies tried snag him for their roster.
He shook up the sneaker game by bringing in low-cut signature shoes. Up until then, it was all about the high-tops, but Kobe, drawing inspiration from soccer players, went against the norm.